FWB

FACE WASH BEAR

Ads AI Control Center

Private internal system. Authorized staff only.

FACE WASH BEAR · META ADS

Executive Overview

Manual data mode
Phase 1: Dashboard + approval workflow is active. Meta Marketing API is not connected yet, so live spend and lead data will remain empty until imported or API-connected.
Total SpendRM0.00Selected period
Leads0WhatsApp / Meta leads
Bookings0Confirmed bookings
Cost / Booking—Spend ÷ bookings
Top-up RevenueRM0.00Attributed top-ups
ROAS—Total revenue ÷ spend

AI Decision Rules

FWB RM58
SCALECPL ≤ RM10 + Booking ≥ 40% + enough lead volume → +20% budget
MAINTAINCPL RM10–18 → keep budget and continue observation
WATCHCPL RM18–25 → review creative, CTR, frequency and audience
REDUCE / PAUSECPL > RM25 after sufficient test spend → reduce or pause

Optimization Funnel

Revenue First
Meta Spend→Lead→Booking→Show-up→RM58 Trial→Top-up

Outlet Performance

0 outlets

Pending AI Recommendations

Admin approval required
No recommendations yet.

Audit Log

Who changed what
No dashboard actions recorded yet.